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Solution Providers

Increase your business opportunities along with your customers’ satisfaction

  • Develop expertise, knowledge, and skills in selling, implementing, maintaining, and supporting BMC solutions
  • Get generous rewards for your investment in technical certifications, partner-discovered opportunities, and pipeline generation
  • Offer market-leading solutions to new and existing customers with resources to enhance your sales, marketing, technological, and business capabilities
  • Five-star Partner Program Guide rating from CRN every year since 2006

Program Benefits

Increase your revenues and profits with incentives, rebates, discounts and more.

  • Partner Service Desk: Respond to quote requests in a timely manner with access to a dedicated team to provide you customer quotes and order submission assistance for all BMC products.
  • Sales and pre-sales training: We offer you the same training that is offered to our sales force to ensure your team is equipped to successfully complete sales of BMC solutions.
  • Education discounts: We provide sales training at no cost to you and also offer incentives on technical accreditations and certifications where costs can be reimbursed up to 100%.
  • Sales tools: We offer a variety of resources to help you increase the speed and profitability of your sales including brochures, solution guides, and customer-facing demos and presentations.
  • Program webinars: Stay connected through Partner Unite webinars, Tech Talks and a variety of live and recorded events available exclusively to solution providers.
  • “FlightDeck” toolkits: You are elibigle for an integrated "Flight Deck" toolkit that allows you to conduct demonstrations without having to spend time installing and integrating the products.

Build brand awareness and generate new leads

  • Program logo: Support your BMC partnership with a BMC Solution Provider logo
  • Marketplace profile: BMC's Marketplace is an interactive site to promote your BMC sales and services directly to customers
  • Pipeline Generation Day (PGD) kits: Access ready-to-go marketing and sales content to run pipeline generation campaigns, saving money and creating more qualified leads
  • Marketing templates and graphics: Co-brand BMC marketing assets to increase campaign views, deliver more leads and grow awareness
  • Market Development Funds (MDF): We invest in your success through co-funding business and marketing activities designed to increase your BMC sales
  • Event sponsorship opportunities: Maximize your brand awareness and drive demand through our sponsorship packages
  • Regional marketing forums: Invitation-only events provide you updates from the BMC leadership on our business, indirect sales strategy, and how to unveil new offers and program updates
  • Social media opportunities: Gain exposure to our broad customer base by contributing to BMC blogs

Be field ready

  • Technical documentation wiki: Access information created by BMC solution experts both internally and externally to prepare for projects and establish value with the customer.
  • Developer community: Be part of a growing group of experts that have developed and continue to develop new capabilities within the BMC solution world.
  • Technical training and certification: Partner sales, presales, delivery and support engineers can stay up to date on the latest versions of BMC solutions by accessing BMC Academy and registering for various certifications and accreditations.
  • Demo and trial software: Learn how to build out a proof-of-value demonstration. Practice the delivery of a solution based on the value a customer requires.
“The last year has brought a lot of positive change to the BMC Partner Advantage Program – especially around partner compensation, certification and badging. These impactful improvements have deepened our relationship with BMC, enabled us to prepare our customers for the digital economy, and helped fuel growth”. — Tim Yario, CEO, Column Technologies